Produced a series of experimental prints exploring the intersection of Mexican and Swiss design traditions. The project uses archival research, grid systems, and typographic layering to examine visual language, influence, and recognition. By placing the phrase Imagínate vivir en Suiza y perderte de esto within this framework, the work creates a dialogue between Swiss modernism, Mexican graphic culture, and the craftsmanship of rotulistas.
Developed an interactive typographic installation inspired by Scrabble, structured as a modular grid system that evolves through audience participation. Designed multiple variations of each letter to enable flexibility within a controlled framework, allowing participants to generate compositions through collective authorship. The project culminated in a spiral-bound book and pocket-sized publication documenting the system and its outputs.
Contributed to the development of a typographic identity system for Steven Meisel: A Year in Photographs, translating archival references into a contemporary visual language. Drawing from 1990s editorial typography, the work uses scale, restraint, and precision to establish a cohesive identity across exhibition materials.
Baron & Baron
CCO: Fabien Baron
Senior Art Director: Jieun Lim
Junior Art Director: Will Sumrall
Intern: Raquel Trevino
04 (La Frontera) 2023
Created a series of typographic prints inspired by Juan Gabriel’s La Frontera, exploring themes of connection, distance, and cultural identity. The work combines archival imagery, layered composition, and typographic variation to construct a cohesive visual language that reflects both emotional intensity and cultural complexity.
Designed and published Corriente with Dashwood Books, a photographic project that explores memory, distortion, and ambiguity through image and layout. The work establishes a visual system that balances structure and disruption, using sequencing and composition to create tension between familiarity and abstraction.
Proposed a minimalist op-ed concept for The New York Times, using reduction and graphic restraint to foreground the article’s central argument. Hierarchy, scale, and spatial clarity structure the composition, emphasizing how small, deliberate actions can produce broader impact.
Sequenced a photo book using original imagery, focusing on pacing and layout variation to build an emotional narrative. Rhythm, scale, and repetition create continuity across spreads while reinforcing themes of connection and stillness.
Examined the relationship between disruption and control through a system combining distressed textures with structured composition. Typographic layering, color blocking, and material manipulation introduce variation while maintaining an overall sense of cohesion.
Interpreted Jean-Paul Sartre’s No Exit through a typographic poster using modular forms, compression, and optical distortion. The composition creates a constrained visual field, reinforcing themes of confinement and repetition.
Translated the contrasting structures of Behind Closed Doors and Out of Doors into an interactive website. Pacing, motion, and user interaction reflect each narrative, creating a system that emphasizes repetition in one and unpredictability in the other.
Addressed colourism within Mexican communities through a series of posters using tonal variation and controlled composition. A constrained system of colour and format frames the work, paired with a black padded envelope that reinforces its conceptual focus.
Produced a publication centered on typographic hierarchy, pacing, and editorial structure. Layout, image treatment, and variation operate within a consistent system to maintain readability while sustaining visual interest.
Created a comprehensive branding system for Artemis, a fictional organic, chemical-free menstrual product line. Designed packaging, visual identity, and web elements that blend sophistication with activist-inspired playfulness, promoting healthier, environmentally conscious choices and emphasizing transparency, empowerment, and sustainability.
Crafted a long-form publication inspired by Flowers of Evil, combining cyanotype imagery with structured typography. Pacing, contrast, and hierarchy support the emotional intensity of the text while maintaining formal consistency.
Shaped a scalable identity for a fictional museum centered on surveillance, translating abstract concepts into a clear visual language. The system includes a flexible logo and applications across digital and physical formats.
Visualized Invisible Cities through collage, repetition, and fragmentation, building layered compositions that explore the relationship between visible and imagined space. Scale and rhythm structure the work while allowing for variation.
Composed an editorial layout for an artist interview, balancing expressive imagery with structured typography. Hierarchy, cropping, and pacing maintain clarity while supporting the tone of the content.
Built an interactive website using HTML, CSS, and JavaScript, structured around fragmentation and reconstruction. User interaction completes visual compositions, reinforcing themes of resilience and rebuilding.
Explored typographic hierarchy, balance, and negative space in a composition inspired by French New Wave cinema. Reduction and contrast create a clear and focused visual statement.
Examined typographic fragmentation through repetition, asymmetry, and pattern to express emotional tension. The composition builds a controlled visual rhythm that reflects the complexity of the phrase.
Developed visual narratives for Zara’s Fall/Winter campaign through image research and composition, shaping a cohesive direction across a range of shots, angles, and poses. The work emphasizes sequencing, tonal consistency, and visual rhythm to establish a unified visual language.
Baron & Baron
CCO: Fabien Baron
Senior Art Director: Jieun Lim
Junior Art Director: Will Sumrall
Intern: Raquel Trevino
Supported the development of a cohesive visual system for Zara Home+ through image research, comping, and layout work. The work aligns imagery, composition, and material relationships to ensure consistency across campaign outputs.
Baron & Baron
CCO: Fabien Baron
Creative Director: Christophe Derigon
Senior Art Director: Jeremy Kaye
Art Director: Douglas Smith
Intern: Raquel Trevino
Developed a visual narrative for Zara Kids rooted in landscape, texture, and atmosphere, using image research and composition to translate the concept of Nordic exploration into a cohesive direction.
Baron & Baron
CCO: Fabien Baron
Senior Art Director: Jeremy Kaye
Art Director: Douglas Smith
Intern: Raquel Trevino