Produced a series of experimental prints exploring the intersection of Mexican and Swiss design philosophies. Inspired by a popular meme, the project placed the phrase Imagínate vivir en Suiza y perderte de esto within a broader conversation about design recognition. Through archival research, experimental grid systems, and typographic layering, it honored Swiss innovation, Mexican visual culture, and the craftsmanship of Mexican rotulistas, creating an ongoing dialogue around the complexities of visual communication.
Built an interactive letter-tile installation inspired by Scrabble, inviting audience participation through typographic exploration. Designed a large-scale modular grid and created multiple variations of each letter. Curated diverse type samples to structure an evolving composition as participants formed new words and messages, allowing collective authorship to emerge and define the project’s essence. The project culminated in a spiral-bound book and pocket-sized collection.
Contributed to the design identity and logo development for the Steven Meisel: A Year in Photographs exhibition under Fabien Baron and Jieun Lim. Developed the logo by drawing from Fabien Baron’s 90s typography, capturing timeless elegance through refined, minimalist forms. Focused on typographic precision to reflect the impact of Meisel’s work and honor his lasting influence in fashion photography.
Baron & Baron
CCO: Fabien Baron
Senior Art Director: Jieun Lim
Junior Art Director: Will Sumrall
Intern: Raquel Trevino
04 (La Frontera) 2023
Composed a series of experimental prints inspired by Juan Gabriel’s song La Frontera, blending typographic variation and archival imagery to explore themes of connection and distance. Layered textures, rhythmic composition, and bold type treatment created a cohesive visual narrative. The final poster captures the cultural energy and emotional complexity of border life.
Recontextualized old iPhone and film photos to explore how everyday objects and personal moments intertwine. Curated and sequenced the imagery to reveal unexpected visual connections, reflecting on the layered contexts and interpretations that reshape our understanding of the past.
Developed a minimalist op-ed concept for the New York Times, using graphic simplicity to amplify the article’s message. The composition highlights the power of small, intentional actions in creating meaningful change.
Curated and sequenced a photo book using original photography captured near water. Structured diverse layouts and page formats to build emotional rhythm and deepen narrative pacing. The book explores themes of connection, tranquility, and the symbolic meaning of water through a cohesive visual experience.
Balanced experimental textures and bold imagery with structured composition, typographic layering, and color blocking. Manipulated distressed forms—such as decay, pixelation, and crumpling—to explore new visual hierarchies, challenging conventional design standards through controlled contrast and deliberate material choices.
Designed an experimental poster for Jean-Paul Sartre’s No Exit, using bold modular typography and optical distortion to visualize the play’s existential tension. Explored repetition, scale shifts, and compressed spacing to create a claustrophobic, immersive typographic environment.
Developed an immersive website for the two-part book series Behind Closed Doors and Out of Doors. The design mirrored the contrasting narratives: a fast-paced interface for the repetitive monotony of Behind Closed Doors—a 720-page book—and a slower, chaotic motion for the shorter, unpredictable Out of Doors. The site translated the books' contrasting tempos into a dynamic digital experience, emphasizing the repetition of one and the overwhelming unpredictability of the other.
Addressed colorist ideals in Mexican communities through a series of posters using shades of brown to critique the perception of lighter skin as 'improvement.' Structured the project within Are.na’s design limitations, pairing the posters with a black padded envelope to reinforce the visual and conceptual themes of identity and colonial influence.
Developed a fictional mini-magazine emphasizing typographic hierarchy, visual rhythm, and cohesive communication. Integrated layout, image treatment, and unexpected typographic moments to maintain readability while sustaining curiosity throughout the publication.
Created a comprehensive branding system for Artemis, a fictional organic, chemical-free menstrual product line. Designed packaging, visual identity, and web elements that blend sophistication with activist-inspired playfulness, promoting healthier, environmentally conscious choices and emphasizing transparency, empowerment, and sustainability.
Crafted a long-form, perfect-bound book inspired by Charles Baudelaire’s Flowers of Evil. Combined cyanotype floral imagery with refined typography to deepen the poetry’s dark, sensual beauty. The composition emphasizes visual rhythm, contrast, and emotional pacing to heighten the reader’s experience of the text.
Shaped a brand identity for a fictional museum centered on mass surveillance. Crafted a scalable logo system to maintain strong visual impact across digital and physical platforms. Integrated visual references to surveillance culture to translate abstract concepts into clear visual messaging.
Visualized the shifting landscapes of Invisible Cities by Italo Calvino through experimental collage. Metaphor, repetition, and fragmentation captured the tension between visible and invisible worlds, while composition, scale, and rhythm built a surreal, layered narrative.
Collaborated with artist Roxane Ischi to create an interview layout for her music video What I Mean. Balanced raw, energetic visuals with clean typography, creating a cohesive visual narrative that maintained both clarity and emotional impact. Purposeful image scaling, cropping, and placement reinforced the rhythm of the spread, emphasizing intimacy and spontaneity.
Designed an interactive website symbolizing resilience and renewal. Built using HTML, CSS, and JavaScript, the site tasked users with piecing together fragmented objects to mirror the process of rebuilding. The project used dynamic interaction to reinforce the theme of overcoming adversity through continuous reconstruction.
Explored typographic hierarchy, negative space, and visual balance in a postcard inspired by the French New Wave art film movement. Through bold, minimal typography, the design captures a balance between the movement’s experimental ideas and its clear, striking visual impact.
Interpreted the phrase Aimer Sans Amour, inspired by Guts’ song, through progressive typographic fragmentation. Applied pattern, repetition, and asymmetry to build visual rhythm and tension, expressing the emotional complexity of love without love.
Worked alongside Jieun Lim to curate imagery for Zara’s campaign. Focused on sourcing and refining visuals through image research, developing comps that explored diverse shots, angles, and poses. Crafted a cohesive visual narrative that reflected Zara’s modern, timeless brand identity.
Baron & Baron
CCO: Fabien Baron
Senior Art Director: Jieun Lim
Junior Art Director: Will Sumrall
Intern: Raquel Trevino
Assisted the art direction team with image research, comping for still-life photography, and design development for invitations and promotional pieces. Selected visuals that aligned with Vincent Van Duysen’s minimalist style, ensuring a cohesive and sophisticated design language across all components.
Baron & Baron
CCO: Fabien Baron
Creative Director: Christophe Derigon
Senior Art Director: Jeremy Kaye
Art Director: Douglas Smith
Intern: Raquel Trevino
Contributed to image research and visual curation for a Nordic exploration campaign. Focused on sourcing imagery that captured the rugged beauty of the landscape and the project’s adventurous spirit. Applied visual storytelling to translate conceptual themes into a cohesive and compelling image selection.
Baron & Baron
CCO: Fabien Baron
Senior Art Director: Jeremy Kaye
Art Director: Douglas Smith
Intern: Raquel Trevino